Under the directions of the Information & Culture Department, Government of the Punjab, the Centre for South Asian Studies (CSAS), University of the Punjab, Lahore, organized a one Day Seminar on the topic of “Importance of Culture in the Society” on April 14, 2025. Mr. Mughees Bin Azeez, Director (Operations), Punjab Council of Arts, Lahore was the Guest Speaker at the occasion. The Guest Speaker discussed that the culture carries paramount importance for the societies, since it helps a man regulate his code of conduct and prepare him for the upcoming endeavors. He said that the Punjab Government’s initiative for the promotion of culture in general and Punjabi culture in particular is highly commendable. Mr. Mughees also talked about the initiatives of Punjab Council of the Arts, Lahore for the revival and promotion of theatre which was once used to be the center of cultural promotion and entertainment. The Speaker was of the view that Culture plays a vital role in the determination of communication that occurs in the day-to-day life of the members of the society. Prof. Dr. Naheed S. Goraya, Director CSAS thanked the esteemed Guest Speaker and appreciated the Punjab Government’s initiative to celebrate Punjab Culture Day. Dr. Goraya, talking about the importance of this day delved that today our youth has forgotten the essence of our culture and its values. She said that culture gives importance to an individual and this is why it does not stand by itself alone. She emphasized that in this modern age, the cultural sense is much needed for promoting a sense of empathy, harmony and peace, to accept and live with the differences observed in society. The seminar was followed by Q & A. In the end, the cake was cut for the Day's celebration.